Several years ago, before Gilt, One King's Lane and Zulily,�I argued that some of the most valuable, disruptive tech startups�would be in commerce, not advertising,�cutting out the middle man rather than adding another one. It's fair to say that 2010's fastest-growing technology companies have largely been�examples of this trend. Now there's a second trend emerging in 2011 that seems at least as important: the hybrid business, with one foot in the virtual world and one foot in the real world.�This isn't�the old "clicks-and-mortar" concept from the 1990s, which put web glitter on an old-school business, building Walmart.com for Walmart. A hybrid business is built entirely from scratch, to be innovative in its online technology and its real-world operations. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/4Gd12p0hjY8/
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