Amazon has been offering deals of the day via its Gold Box feature for some time now, but today the retail giant is ramping up the promotion of the deals with the launch of a new dedicated iPhone app. Called Amazon Deals, the free app features the daily deals listed on Amazon Gold Box. Consumers can browse deals, shop directly from the app itself and also receive notifications if certain products go on sale. The interface is similar to shopping via the dedicated AmazoniPhone app. The app will also include "Lightening Deals," which are limited, discounted offers on Amazon products. 
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