Fortune's Adam Lashinsky, after months of dogged reporting and research, recently put together a story called "Inside Apple." Appropriate, seeing as he goes at length to reveal Apple's cultural core; This is a company for whom failure isn't an option.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/5VKO-_jirdA/fortunes-inside-apple-shows-apples-inner-workings
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![Click here to read Fortune's "Inside Apple" Shows Apple's Inner Workings](http://betacache.gawkerassets.com/assets/images/4/2011/05/small_ap041014041861.jpg "Click here to read Fortune's "Inside Apple" Shows Apple's Inner Workings")
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